真果粒

桃你欢心礼盒设计思路：通过肖战的人声惊喜，在消费者开启礼盒取出信封时，会自动播放肖战录音，以此与用户产生互动。礼盒整体设计灵感源于复古唱片机，盒体的结构、开启方式都模拟唱片机箱体造型，产品开启后的Tips,让用户学习自己动手组装信封里的唱针，实现唱片机的最终形态，让产品在惊喜礼盒的同时实现良好交互体验，消费者收到礼盒后能有较好的收藏价值。

The box design idea: through Xiao Zhan’s vocal surprise, when consumers open the gift box and take out the envelope, Xiao Zhan’s recording will be automatically played to interact with the user. The overall design of the gift box is inspired by the retro record player. The structure and opening method of the box body simulate the shape of the record case body. The Tips after the product is opened allow users to learn to assemble the stylus in the envelope by themselves, and realize the final form of the record player. A good interactive experience is achieved while surprising the gift box, and consumers can have a better collection value after receiving the gift box.

9月20日，蒙牛真果粒官宣肖战代言，当天就同步发布了白桃树莓口味新品。真果粒第一时间创建微博话题 #桃你欢心赞不绝口#，将清新甜美的白桃口味与肖战绑定，这一层“产品人设”讨了一众肖战女孩欢心。

随即，真果粒跟上节奏，推出“双11肖战限时限量礼盒”，凭借肖战抗打的颜值和人气，礼盒上线就被抢购一空。

On September 20th, Mengniu Zhenguoli official announced the endorsement of Xiaozhan, and on the same day released new white peach and raspberry flavors. Zhenguoli created the Weibo topic #桃你欢心赞不绝口# for the first time, binding the fresh and sweet taste of white peach with Xiao Zhan. The "product design" appealed to a group of Xiao Zhan girls.

Immediately, Zhenguoli kept up with the rhythm and launched the "Double 11 Xiao Zhan Limited Time Limited Gift Box". With Xiao Zhan's appearance and popularity, the gift box was sold out when it went online.